The idea is simple: take what you know, and put it into a consumable format that someone else can consume and learn from without you ever needing to invest time into that one individual.

That’s codification. It’s how information products get made and sold. It’s how this podcasts exists. It’s how any knowledgeable person who you know of but have never met (or never had teach you everything they know) came to your consciousness.

And it’s something you need to start doing ASAP. Today I explain why.