Persistence. It’s a skill many people lack. I have the word tattooed on my arm. Those of you who can build the persistence muscle can outdo the masses who lack it.

The main reason people fail to persist isn’t that they’re unaware of its value. It isn’t because people are lazy. People fail to persist by choice – due to a fear of failure.

“I’m going to fail at this anyway, so I might as well quit now, after two tries, than try three more times.”

“If I try and try at this and still come up short, I’ll feel like more of a dumbass for putting time and energy into it.”

Today, learn how to stop accepting a No so easily – even one that comes from you.
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