People call me a content creator, but I’m not and I never have been. I put out a lot of content, more than most, but creating content is not my job title.

In this class, I explain what I do consider myself, why I don’t fit into the “Content Creator” box, and how the business side of things changes the game. I also break down why these platforms are set up to keep you creating even if you’re not really building anything real.

Let’s talk about what it really means to be in business and why that’s a whole different lane.


Show Notes:
[05:45] #1 Creating content is part of what I do, but it's not the main thing that I do. I use content to move people to the main things that I do.
[10:21] #2 I knew early on I couldn’t build my business on YouTube because I didn’t control the platform.
[18:50] #3 Content creation is not a business model.
[27:30] Recap

Episodes Mentioned:
3261: The First 3 Laws Of Economics [ https://soundcloud.com/drebaldwin/3261-the-first-3-laws-of-economics ]
1862: Want To Be A Creator Or Influencer? Listen To This NOW [ https://soundcloud.com/drebaldwin/1862-want-to-be-a-creator-or-influencer-listen-to-this-now]
1101: Codification Of Your Knowledge [ https://soundcloud.com/drebaldwin/1101-codification-of-your-knowledge ]
​3053: Business Principles For The "Creator Economy" [ https://soundcloud.com/drebaldwin/3053-business-principles-for-the-creator-economy ]