I used to respond to every email, comment and DM.
As a subject-matter expert, it’s fun to know that people value your input and answers, and see you as a source of knowledge.
I indulged in it for years.
And not only did it help the people whose questions I responded to; coming up with all those responses sharpened my skills and forced me to better shape my perspective.
But I had to stop responding so often.
One reason is, that responding to everything takes time. That’s a good reason.
Here’s the real reason: when people get such easy access to you, your value goes down.
It’s human nature that we want what we can’t have. As soon as we have something that we’ve long coveted, it’s slightly less desirable to us.
I call it the Personal Proximity Principle.
Content can help people know you and your message. Content is free. As soon as it has a price tag, it morphs from “content” to “product.”
A book, course or live event goes deeper into your expertise. And the prices escalate from $0.99 into the thousands.
At a live event — whether a seminar, music concert, or anything else — the seats closest to the stage have the highest price tag.
One-on-one time costs even more.
One reason why people create content and products is to establish themselves and keep their name top-of-mind.
Another reason is to answer frequently asked questions, one time and not have to answer them again.
That’s basically what I do — I’ve just gotten good at predicting the questions before they’re asked.
But, FAQs are FAQs for a reason; they’re general. Made for the masses.
Every one of us is an individual though. We have person-specific situations that aren’t always addressed with the general answers.
That’s one reason why we take courses, go to events and hire coaches. And we’re more than happy to pay for them.
As you build your expertise, you need to fill in the entire ladder of material — from the free stuff up to the value of your personal one-on-one time— to serve all who come your way based on their needs.
Some never ascend past the free level.
Some will buy everything you offer.
There’s a consumer for every level. When there are rungs missing from your ladder, you’ll feel out of balance.
If you’re an expert, where are you missing rings on your value ladder? Reply and let me know — I read all responses.
Speaking of courses, my Bulletproof Mindset 2.0 Course is the BEST offer package I’ve ever created— I dare you to prove me wrong.
And, I’m offering Bulletproof Mindset 2.0 at a special holiday rate until New Year’s.

Check it out here: http://WorkOnMyGame.com/Bulletproof
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