I do a considerable amount of outreach.

That means: Reaching out to people who have platforms [coaches, podcasts hosts, speaking gigs, etc] and pitching myself as the next guest on that platform.

Some say yes.
Some never respond (we follow up until you reply or you DIE).
Some outright reject me.

Here’s a story about one of those.

We reached out to a guy with a podcast. He replied to the second email we sent and declined my offer.

Fine.

Along with his decline, he added some unsolicited advice about something said in the pitch email.

He offered that I shouldn’t mention that I've been on Podcast XXX, because it’s well known that the only way to be on Podcast XXX was pay-to-play: Anyone can be on Podcast XXX if they pay the show’s appearance fee.

Well, he was half-right – and fully wrong.

He was half-right because it’s true – Podcast XXX does charge people to be on the show.

That’s the only thing he was right about.
Here where he was wrong.

First, I was on Podcast XXX BEFORE they started charging people to appear. He doesn’t know that, and we didn't bother filling his ignorance gap.

Second, and more importantly, what if I HAD been on the show as a pay-to-play appearance — what exactly does that say about me?

By the tone of this guy’s reply — this is just my theory — he imitated that since I’d (seemingly) paid to be on Podcast XXX, landing the appearance was not a viable selling point. Getting on a stage that you paid to be on, doesn't prove anything about your value.

Let’s explore that.

Let’s say that Podcast XXX charges $5,000 for a guest appearance (this is pretty close to Podcast XXX’s real fee, as a matter of fact). What type of person would make that investment?

1) A person who has such a dialed in, sharp and high-converting offer (i.e, the pitch made to the audience at the end of the interview), that they are WILLING to invest $5,000 for the opportunity to share it with an audience of ready and willing buyers.

2) Someone who can AFFORD to invest $5,000 in marketing and promotion of themselves and their product.

3) Someone who could, MAYBE, show your audience how to do the same things.

Could you learn something from such a person? Would you want to hear what this person has to say about business, sales, or how they make financial decisions? I would.

I know people who DID pay to be on Podcast XXX. I want to know them for these same reasons.

This guy who declined my offer maybe has something against people charging for appearances.
Maybe he has an issue with Podcast XXX.
Hey, perhaps he just didn't like our pitch and chose to throw a bit of snark in with his reply.

Either way, it’s not him who lost – his audience lost.

Listening to that guy’s show, they’ll only hear from guests who don't / won’t / can’t pay their way into the room (or never admit that they have).

I’m looking for the opposite. How about you?

http://www.WorkOnYourGame.net/apply