“Make America Great Again.”
Of course, you know that as Donald Trump’s (in)famous 2016 Presidential campaign slogan. 
In 2008, Barack Obama’s slogan was “Yes We Can.” 
Nike has been pushing (and selling) “Just Do It” for decades. 
Do you notice what that all three of these slogans (plus the one at the bottom of this message) have in common? 
They’re open-ended. 
Make America Great Again… what time period is this referring to? Trump has never made it clear.
Yes We Can… we can what?? Obama never told us. 
Just Do… what, exactly, Nike? What are we doing? 
None of the above ever closes the loop that’s opened in your mind when the slogan is spoken.  
And that’s the genius of it. 
Because they all leave you, the listener / reader, to decide for yourself what they mean. 
They’re not telling you what to think — they’re planting a thought in your mind that YOU complete with whatever’s already in your mind. 
Which means: the slogan reveals more about the person who reads/hears it than it does about the person who said it. 
Jack Canfield, best known as co-author of the Chicken Soup For The Soul franchise and his appearance in The Secret, explained this as the Velcro effect. 
Is essence, the Velcro effect states that what you hear, read or see causes a reaction from you only when there’s something already in you for this new stimulus to attach to. 
Thus, when you hear, see or read something, you have two possible responses. 
Thus, when you hear, see or read something, you have two possible responses. 
One option is that what you saw means nothing to you. 
It doesn’t connect to anything you (secretly) believe or have ever experienced. Thus, it bounces off of you and you never think of it again. 
If someone accuses you of having blue hair, for example, you’d probably laugh it off or think your accuser crazy before you’d become self-conscious. 
The second option occurs when something touches a nerve in you. 
If there’s something in you — that second piece of Velcro — for an accusation to attach to, your response may be completely different. 
YouTube the video of singer R. Kelly being interviewed by Gayle King for such an example.
Kelly was accused of several sexual abuse crimes on the heels of the Surviving R. Kelly docuseries. Kelly became unglued when King asked him about these accusations during their interview. 
I’m not passing judgement on Kelly (yet; he has a pending court case), but I can say that it’s obvious that the Velcro connected when he heard those questions. 
Some people call this “triggering.” 
Check yourself for the Velcro effect: where are your reactions to benign / opaque statements revealing more about you than they are the person who said it? 
I wrote a short book about changing your thought patterns by changing to questions you ask yourself. 
It’s called Ask Yourself A Better Question, and it will help you take control over the long-running Q&A session in your mind. 
You can order your copy here: http://WorkOnMyGame.com/Ask 
You Can Order Your Copy Here