ESPN’s Darren Rovell popularized a graphic of stats coming from Apex Marketing Group that appeared to show how much Nike profited from its Colin Kaepernick association. The numbers were as follows:
Negative: $89,406,900
Neutral: $109,463,350
Positive: $89,828,335
TOTAL: $288,698,586

Even for Nike, that’s a lot of money. And Nike/Kaep fans were quick to pounce on the news, retweeting and ridiculing President Trump and other anti-Nike anti-Kaep folks.
Here’s what I know about people, that this scene brings light to: