Seeking exposure is when you're looking for someone to promote you. Get you some attention, say your name. Exposure depends on someone else doing something with your name.

Hustling (in this sense) is when you promote yourself. Create your own attention, say your own name. Hustling depends on you and what you create for yourself.

A lot of people ask me about exposure. How can I get some? What do I need to do to get more?
Hustle. Don't wait for anyone to say your name. Say your own name.