I spoke at an event last night (not the last night you're reading this) and a woman asked me about content publishing. She said she'd written a really popular article last year and got some reaction out of it, but nothing much had happened since. She wanted to know my thoughts.

Doing something once is almost equal to doing nothing.

Look at your phone. Your apps, feeds and email have so many things and people competing for your attention, you forget what you read yesterday as soon as something new grabs you. As a content creator, your job never ends.

And if you're and expert in the area your talking about, this won't be a problem for you. If it is a problem, you may want to question your "expert" title.