I used to wonder if I’d have to go through some crazy shit to have a compelling angle to my expertise. 
Like I might need to survive a car accident or beat a terminal disease to get people to notice me. 
Yeah, I had a story, just like everyone does — but I’d merely struggled to make my high school basketball team then made YouTube videos. 
No tragedy in that. 
Other people had stories of being homeless, sleeping in train stations, getting physically abused by parents and losing limbs. 
How was my story of being a trashy teenage hooper gonna compete with that? 
Aside from maiming myself on purpose, there was nothing I could do about my tragedy deficiency other than to put myself out there, learn what people responded to and see what resulted. 
What I learned was that it wasn’t the tragic setback of some people’s stories that was drawing an audience. 
It was something that, once I thought about it, made a lot more sense. 
It’s a tool that I started using back then and that I still use to this day in all of my material — whether free or paid. 
Here is where I would tell you in what week of the Value Machine System training that I’ll cover this. 
But the truth is, this tool runs throughout the entire training. 
It will be a part of Week 1, Week 2, Week 4, Week 6… and it’s the whole difference between you being a brand and being a commodity. 
If you don’t want to be just another ________ (basic description of what you do) taking up space, let me teach you the key frameworks you’ll be using every time you’re in front of an audience to guarantee satisfied consumers.