A basketball player once reasoned to me that he wasn’t sure he should invest in a program at HoopHandbook, because he could just watch my YouTube videos.

An athlete messaged me on Instagram asking for advice. She had been working with a trainer for a year or so for her sport, and was considering ending the relationship. Not because the trainer was bad or anything, but because she had learned enough over the preceding year that she didn’t really need the trainer anymore, right?