We’ve talked selling many times on the podcast. Why it’s important, how we’re all involved, what selling can do for you… but some people still suck at it. And it’s not a matter of technical ability, having a script, or any of that bullshit you hear cited for the sales / call reluctance many business folks have.

It’s all mental.

Good news for you is, you’re tuned into a show that is also All Mental. So you’ll be rid of this problem as of the end of the episode.