On my HoopHandbook.com site, I list the value of my products before sharing the price you pay for the products. Someone — a couple of people actually — asked me how I came to the conclusion of those retail values. This question was part of a larger message, that this person felt the price was too high and they couldn’t afford it.

NOTE: when someone complains about the price of your offering, that means they want it. If they’re didn’t want it, there would be no need to complain

The short answer: I decided what they were worth, and told you.

The long answer is addressed in today’s show.