This one is for entrepreneurs who do all the selling in their business, and in this episode, I break down the difference between suspects and prospects. Most people think they have a lead problem, but what they really have is a classification problem. Curiosity is not commitment, and intention is not intensity. When you mix those up, suspects drain time, focus, and energy that should be going to real buyers. I explain how to spot the difference early so you invest your attention where it actually pays off.

Show Notes:
[02:15] #1 Suspects are your information seekers.
[08:54] #2 Hypothetical versus practical.
[14:42] #3 Use the signal story system framework as your filter.
[21:07] Recap

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