In this episode, I’m talking about what it really takes to win as a professional service entrepreneur. I’m talking to coaches, consultants, lawyers, doctors—anyone who sells their expertise. A lot of people in these spaces are messing up, not because they’re bad at their work, but because they’re focused on the wrong stuff. Your skills aren’t the problem—it's that you're not fully serving what your clients actually want. I’ll break down how to shift that and get your business on track.


Show Notes:
[02:49] #1 People skills.
[07:29] #2 You must understand needs that are not specifically related to your expertise or service.
[14:59] #3 Touch.
[20:32] Recap


Episodes Mentioned:
​1772: The 21 MUST-Have Career "Soft Skills" [Pt. 1 of 5] [ https://soundcloud.com/drebaldwin/1772-the-21-must-have-soft-skills-pt-1-of-5 ]