Today we’re kicking off a six-part series on marketing. I’ve talked about marketing a lot on this show, but what I’m sharing in this series is different from anything I’ve said before. These are things most people don’t talk about, but you need to know them. Marketing is really just the relationship between you and your audience—whether they know you or they’re just finding you. I’m breaking it all down for you, starting right now.


Show Notes:
[04:11] #1 Big businesses spend more money on marketing than you think they do
[11:04] #2 The same campaign over and over again, that's because it is working companies to spend this much money on advertising.
[18:17] #3 The best marketing does not look, feel or sound like quote unquote marketing.
[21:36] Recap


Episodes Mentioned:
2855: The ONLY 3 Things To Know About Marketing
2865: Lazy Thought Leader Marketing Mistakes
2821: Everything You Believe About Marketing Is WRONG
3219: The 4 Marketing Modalities
3252: My Best Content Marketing Platform (And Why)
​1515: You Are A MARKETER