This is part two of our series on psychographic alignment—if you missed part one, go back and listen so you’re caught up. In this masterclass, I talk about why people connect more with why you do something, not just what you do. I also break down how drawing a clear line between you and your “enemy” (like long work hours or bad habits) makes it easier to attract the right people. And most importantly—do people really know what you stand for? Let’s get into it.

Show Notes:
[01:45] #4 Someone's connection to why you do things matters more than what you specifically do
[16:33] #5 The best way to create psychographic alignment is to "do what politicians do".
[33:37] #6 What you stand for must be clear to your audience.
[40:41] Recap

Episodes Mentioned:
2326: How To Market Like A Politician
1025: The Opportunity Is In The Opposites
2219: The 12 Work On Your Game Commandments