You’ve heard of demographics—age, income, location. But psychographics? That’s where the real connection happens. In this masterclass, I break down the difference and explain why understanding how people think is more important than just knowing who they are. I share how psychographic alignment helped me build a loyal audience, even after I stopped making basketball content.

If you want people to stick with you long-term, this is a must-know. Let’s get into it—part one of a two-part series!


Show Notes
[08:23] #1 People don't care how much you know until they know how much you care.
[16:48] #2 The stuff that you actually deliver does not matter nearly as much is that people feel aligned with you mentally, emotionally and with your values and principles.
[23:48] #3 People buy into personalities more than they buy into anything that is rational or logical.
[30:44] Recap

Episodes Mentioned:
​1364: Rejection Marketing: Drawing People In By Turning Them Away