This is part two of our mini-series on why you need to stop sneaking up on a sale. The best way to sell is not by tricking people into a conversation—it’s by attracting buyers who already know what I’m selling, understand the price, and are ready to buy. My marketing does the hard work so that by the time I talk to someone, they’re already 90% sold. If I have to convince them from scratch, I didn’t set it up right. In this masterclass, I’ll show you how to make selling easier and more ethical.


Show Notes:
[01:54] #4 You want the people who are interested in buying your thing because they know what it is.
[09:44] #5 Avoid sneaking up on sales or tricking people into conversations
[21:12] #6 The best way to sell anything to anyone is to have them come to you wanting to buy.
[37:03] Recap


Episodes Mentioned:
​3187: Be "The Bachelor"