Most people seek hacks, tips, and shortcuts for the easy way. There's a time and place for that—I use them too. But some things can only succeed the hard way. You can't avoid this if you want power and influence over yourself and others.

Today, I'll discuss the strategic advantages of tackling things that are clearly hard. Hard means requiring great effort or endurance—not easy.


Show Notes:
[04:37] #1 Most people want everything to be easy.
[12:58] #2 There's never a traffic jam going towards things that are hard.
[16:50] #3 Taking on more responsibility is hard.
​[20:16] Recap