#2886: Positioning In Business
How we present ourselves and our businesses profoundly influences who take notice, their perceptions, and their decisions to engage with us. Surprisingly, positioning often matters more than the products or services we offer. Today, we'll unravel the mechanics behind effective positioning in business, clarifying why it's essential and how it shapes our success.
So, without further ado, let's dive into the key points.
Show Notes:
[03:02]#1 Positioning in business is how you talk about yourself or your product.
[11:55]#2 A change in positioning can significantly change the trajectory of a product, service or an entire business.
[20:38]#3 Alter your audience and people's expectations by changing the positioning of your offer.
[27:21]Recap
Episodes Mentioned:
779: Branding Starts With What YOU Say About You
1880: The Law Of Association
1364: Rejection Marketing: Drawing People In By Turning Them Away
Next Steps:
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Execution is not a talent.
It is a standard.
If your results don’t match your ability, you are out of alignment — not under-informed.
There are only two scenarios:
Either you don’t know where your execution is breaking…
Or you’re not showing up at the level required to perform.
If you need to identify the breakdown:
→ Get your ERI score
http://www.WorkOnYourGame.com/ERI
If you need to elevate how you operate and perform under pressure:
→ Enter the Power Presence Protocol
http://www.PowerPresenceProtocol.com
Diagnose the problem.
Or raise your standard.
—
This show is the public record of standards.
Measurement and enforcement happen elsewhere.
All episodes and the complete archive:
→ http://WorkOnYourGamePodcast.com
Dre "DreAllDay" Baldwin
#WorkOnYourGame