How we present ourselves and our businesses profoundly influences who take notice, their perceptions, and their decisions to engage with us. Surprisingly, positioning often matters more than the products or services we offer. Today, we'll unravel the mechanics behind effective positioning in business, clarifying why it's essential and how it shapes our success.

So, without further ado, let's dive into the key points.

Show Notes:
[03:02]#1 Positioning in business is how you talk about yourself or your product.
[11:55]#2 A change in positioning can significantly change the trajectory of a product, service or an entire business.
[20:38]#3 Alter your audience and people's expectations by changing the positioning of your offer.
[27:21]Recap

Episodes Mentioned:
779: Branding Starts With What YOU Say About You
1880: The Law Of Association
​1364: Rejection Marketing: Drawing People In By Turning Them Away