In sales, act like everyone might buy something from you. Whether you think you're a salesperson or not, you're either good or bad at it—no escaping. Treat everyone like a potential buyer until they show otherwise. A story about Suit Supply shows how they didn't try to sell me a suit because I was dressed casually. They missed a chance to make a sale. So, always treat everyone like they could be a buyer until you find out otherwise.


Show Notes:
[09:24]#1 When you are a salesperson, your job is to treat every person you deal with as if they are a buyer of every single thing that you are selling until they demonstrate to you clearly and unequivocally that they are not a buyer.
[16:53]#2 Conformity.
[25:41]#3 Your job as a salesperson is not to gauge, guess, assume, or decide for another person what they have access to, what they will buy or what they value.
[28:59]Recap

Episodes Mentioned:
2821 -2827: Everything You Believe About Marketing Is WRONG
​1025: The Opportunity Is In The Opposites