Let's talk about some tough truths in the thought leadership business. Whether you're already part of this industry or aiming to join, here's the deal: Thought leadership means selling your knowledge, insight, and experiences. But here's the catch – you're not for everyone. Only about 2-5% of people are actively seeking to learn and apply what you offer. Most folks aren't into personal growth. Changing their minds is often a lost cause. Plus, how you present yourself matters more than how great your content is. To succeed, focus on selling and marketing your expertise – that's the core of your business. You're in the sales and marketing game more than anything else.

So, if you want to make it big in thought leadership, remember that it's about who you reach and how you reach them – it's your business acumen that will make it happen. Tune in now!

Show notes:
[09:44] #1 You are targeting two to five percent of the population.
[15:37] #2 Who you are is more important than what you sell.
[29:50] #3 You're in the sales and marketing business.
[32:10] Recap

Episodes Mentioned:
1669: You’re NOT In The Business Of Changing Minds
1507: Preach To The Choir, Dummy
1314: Hustle: Learning To Play The “Game”
1210: Don’t Complain — Play The Game!