Today’s topic is about businesses that you should not be in. This is more metaphorical than literal, as I will be focusing on aspects that should not be the primary focus of your business. These elements are not necessarily bad to have or engage in, but they should never be the driving force behind your business's success. Let’s go!

Show notes:
[08:54] #1 Technical skill.
[13:34] #2 Serving your ego.
[20:58] #3 Being better than.
[24:48] Recap

Episodes Mentioned:
286: Is Your EGO Out Of Control???
1523: Check Your Ego At The Door
271: Leaders Cannot Have Fragile Egos
1803: How To Fortify Your Ego
1353: Prioritizing Success Over Ego