Being good at what you do is not the key to your business. Many people believe that if they just keep getting better at their craft, success will eventually follow, but I'm here to tell you that's not entirely true.

In this class, I want to talk to you about something that might surprise you. I'll explain why longevity at a job does not equal value and why understanding the importance of marketing and selling is crucial for the success of your business.

So, let's dive in and explore what it really takes to achieve success in your industry.

Show notes:
[7:02] #1 You're in the business of marketing and selling what you do, not just doing it.
[9:19] #2 Longevity at a job does not equal value.
[17:26] #3 The key to your business is your ability to market and sell the value of what you offer to your clients and customers.
[20:20] Recap


Episodes Mentioned:
2163: The 4 Worst Inaccurate Formulas You've Been Taught
2450: The 5 Levels Of The Game