It is perfectly okay If you stand for something, do something, or represent something that some people find offensive.

This statement above does not mean that you go around with the aim of making people upset, annoyed and resentful; but if you do, it doesn’t mean that you’re doing something bad either.

Get the right people in and push the wrong people out.
Listen up!

Show Notes:
[06:12] #1 Divide and Conquer.
[12:15] #2 Make people choose a side.
[15:34] #3 Most people are so tentative and sensitive when it comes to marketing and sharing themselves in consideration of the people who might not agree with them. As a result, they deprive themselves of building a deeper relationship with those who are on the same page as them.
[19:41]Recap

Episodes Mentioned:
1364: Rejection Marketing: Drawing People In By Turning Them Away