Who do you serve, and how do you serve them? Every professional or entrepreneur should have a definite answer to these two questions in order to be clear on what their business is about, the services that they offer and the audience that they cater to.

Today’s masterclass will help you find your answer to these two important questions.


Show Notes:
[05:42] #1 Who do you serve?
[15:14] #2 How do you serve people?
[27:08] #3 When you’re already clear on the answer to the first two questions, insert your proprietary process, Idea or brand name that will differentiate you from others who are offering the same thing.
[31:01] Recap

Episodes Mentioned:
2303: Clear Thinking = Clear Communication 
2257: How To Become A Master Communicator 
2208: How To Be Precise In Your Work, Communication And Results 
2026: "You're Not Listening" – They ARE! Your Communication Just Sucks 
1779: How To Communicate With Impact 
1399: Working On Your Non-Verbal Communication Game 
1264: 3 Communication Skills You Must Master ASAP 
1257: Invest In Your Communication Skills
766: The 7 Biggest Business Communication Mistakes People Make 
1738: Brevity: The Skill Of Making Your Point Without Talking TOO MUCH