You credential looks great up there on your living room wall or the About page of your website. People have to REALLY respect you for doing all of that!

And they surely will. But none of them will do anything other than that – like buy your stuff or feel you understand them – just based on what makes you great.

Your achievements are communicated through logic. I did this, so look up to me! People can understand logic, but people don’t connect with logic.

We connect through emotion. Emotions is best conveyed through experience, and short of that – like when the experience already happened – we tell stories. And if you’re the decorated, highly-accomplished person standing on stage or on the magazine cover, the not-so-great story of your life is where the connection lies.

In today’s show, learn how to use your mess as the main connection agent in your message. Your business depends on it.

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Show notes, comments and links for all episodes can be found at http://DreAllDay.com/Podcast

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Learn more (much more!) about Dre – basketball career & Guides, Programs, Speaking – at his website http://DreAllDay.com.

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