Why should anyone pay attention to you? Why are you taking up space in the marketplace? You have a problem if you don’t know the answers to these questions.

Show Notes:
[10:27] #1 Answer this question: If you disappeared today, what would be missing that cannot be replaced?
[17:08] #2 Go to the people who have bought-in to you and ask them why they have bought-in to you.
[21:21] #3 Your ability to differentiate yourself through positioning is more important than your skill, talent and hard work combined.
[26:10] Recap