People stick around forever because of the personality that sells it and not because of what that person is selling. If you're building a brand or a business you have to be that attractive character. Today we talk about how to do that.

Show Notes:
[08:45] #1 Your personality is more important to your business and its sustainability than the things that you sell.
[15:14] #2 You buy into people you do not buy into stuff.
[20:04] #3 Take a stand and plant your flag.
[25:52] Recap

Episodes Mentioned:
878: Key For Personal Branding: PERSONALITY http://dreallday.com/878-
2137: How To Get The Wrong People OUT Of Your Audience http://dreallday.com/2137-
1796: Get Some Balls! http://dreallday.com/1796-