Remember, your ideal customer is not necessarily a person that is just like you. The things that you would buy do not immediately correlate to what your customers would buy.



Show Notes:



[08:08] 1) What is an avatar?

[14:17] 2) The people who want to and will buy from you are not exactly like you.

[20:25] 3) Do not base your offers or your marketing on what you like and what you will respond to.

[26:11] Recap



Episodes Mentioned:

793: The Problem Is NOT The Solution dreallday.com/793-



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