Social media is fun. I laugh at tweets, look at well-composed photographs, and reply to DMs. But also know the place that social media has (or doesn’t have) in my business, and I control how much attention social media gets based on its contribution to my bottom lines. Today I’ll help you get the same understanding for yourself.

2:16 Today’s Topic: How Much Does Social Media Matter To or For Your Business

7:26 Point I: Who do you need to be popular with.

10:43 Point II: Attention and popularity are powerful drugs.

15:14 Point III: The only people who have a lot of followers are the people who own the platform.

28:00 You cannot own an audience on social media.

29:20 Recap