Information is freely available to anyone today. Literally anyone could sell information to someone who sees that information as valuable. So how do some take it further than others? That’s the question I answer in today’s episode.



2:11 Today’s Topic: How To Take A Possible Commodity And Turn It Into Your Own Creation



5:17 Point I: Your personal story.



6:43 Living life is proprietary material. The more life you live, the more proprietary your experience becomes.



9:20 Point II: You gotta have a hook or a theme that goes with your story. What is the hook or the theme from what you’ve been through and what’s the common thread from what you’ve been through?



15:57 Point III: You gotta have some personality. Being authentic to who you are in your messages.



21:34 Recap